Improving the Usability of Your Website

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Guest Post by Anna Cruz.

The easier it is to use a website, the more effective it will be. Web surfers are fond of convenience and not likely to put up with websites with any lack of usability. Improve the layout and content of your web pages and the time visitors spend on your site will greatly improve.

Use a Fluid Layout

A fluid layout allows more of your website to be viewed on a larger screen. Fixed layouts can be just inconvenient enough to chase away potential customers.

You can create flash websites with Wix to be more accurate on fluidity of your blog.

Check on Several Versions of Browsers

The browser you use is not the only one that visitors to your site will be using. Make sure that it does not look terrible on any browsers, and if it does, make the appropriate changes.

Stick with One Color Scheme

A consistent color scheme is more attractive and will support your brand. Choose 2-6 colors that work very well together and do not vary from them. Also be sure that the color scheme you choose represents your business well.

Choose Consistent Image Sizes

Your website will make more sense if the image sizes are consistent. Use the same size for all of your thumbnails. Make all of your product pictures the same size. And use the same size for all of your extra images.

Use Minimal Fonts

The more fonts you use, the more cluttered and unprofessional your website will look. Stick with two or three font styles and sizes and use them consistently throughout. For instance, use the same font and size for subtitles and the same font and size for text.

For this purpose you can use google custom fonts into your wordpress themes.

Create Easy Navigation

One option is to create a site map that is easily found. You can also make drop down menus to make finding content simple. Or you can implement several options to make navigating your website exceptionally easy.

Plugin for random posts in wp sidebar helped me with deep linking with no much effort.

Give Your Site a Clear Purpose

Your customers should know what you are selling or promoting within five seconds of viewing your web page. If it is not clear, you could lose their interest and the sale.

Present a Clear Call to Action

Your viewers should not have to question their part of the sale. If your call to action is clear, then there will be no question. Be sure to place it within the first paragraph or two of your content and possibly in a separate box on the side.

To get through this you can always read a very useful article on successful content marketing.

Use Plenty of Graphics

Digital designs and photographs make your website more attractive and effective. Graphics also serve to reinforce your message so that your purpose is made clear. Be sure that the file size of your images are not too large to reduce the load time of your site.

Images would surely help you attract more readers to your blog posts. Wowzio theme for wordpress blog serves you best.

Use Web Standards

There are standards for web pages that you should use in order to make your site more usable. Viewers are expecting links to be blue and underlined. If they are not or if you have blue underlined text that are not links, then there may be some confusion. Menus and headers are formatted in much the same way throughout the Internet. These standards make shopping and surfing online more predictable.

For some missing points and a better explanation checkout how to increase blogging efficiency.

Although the above tips are not exhaustive, they will get you a great start. If you have already created a website but find that it doesn’t follow usability features, you will definitely want to make the necessary changes. Usability will keep your viewers coming back and make your web page the successful site you need it to be.

Anna Cruz writes about marketing, advertising, branding, graphic design and desktop publishing. Anna works for PrintPlace.com. You can also submit your guest posts and share your ideas or working tips about improving your website usability.

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